Content ThatMoves People.
Strategy, story and craft under one roof — planned, produced and finished in-house, and made to bring customers through the door.
Let the work do the talking.
It's the 4% that makesthe difference.
Great content takes more than a camera and an edit. The 96% is the work behind it. The 4% is the creative edge that makes it stand out. That's where we come in.
The strategy, production and editing. Everything it takes to make great content.
4% · The difference. The creative decisions that make someone stop, watch and remember.
The 96% makes it good. The 4% makes it matter.
Three seconds. Four beats.The 4%.
Four moments. Each one has a job. Miss one, and the rest might not matter.
Before they watch.
The first impression happens before a single word is spoken.
You got their attention. Now what?
Getting noticed and getting watched are two different things.
The second they lose interest, you lose them.
An opening means nothing if the rest can't deliver.
Attention is only the beginning.
What happens after someone watches is what matters to your business.
That's what you see.What goes into it is our business.
Book a callTwo ways to work with us.
Stay on camera every month, or bring us in for one video that has a job to do.
You run the business.We handle the content.
Most brands don't have a content problem. They have a time problem. We take the whole thing off your plate and hand back work you can post.
We plan it
A call to learn your brand, your customers and what makes them stop. Then we build the hooks, shot list and schedule. You approve, we take it from there.
We shoot it
One crew, on location, everything captured in a single visit. You don't need to direct a thing.
We deliver it
Cut, captioned, color-corrected and sized for every platform, ready to post the day you get it.
96% lean.4% fat.
Yes, like the ground beef. No filler shots, no padded edits, nothing on screen that doesn't earn its place, and just enough of what gives it flavour. We're a video and photography studio based in Jupiter, Florida, working with brands across South Florida and beyond. Strategy, shooting and editing all happen in-house, from monthly social content to full commercial productions, so the people who plan your content are the same people who make it.
More about 96FOUR“Jackson came out to shoot some content for us, and dude absolutely killed it. He made the whole process super easy, knew exactly what shots to get, and the videos came out sick. It's awesome having someone who can take what we do every day and turn it into content that actually looks good. Definitely looking forward to doing more with him.”
Let's make somethingWorth stopping for.
Book a 30-minute call and tell us what you're working on. We'll come back with a clear plan and a straight quote.
Book a call